In society, we’ve all heard more than a few times that honesty is the best policy. Truth be told, however, there’s really no harm in a few white lies. Remember that time at your childhood friend’s house where you had to act like you were enjoying those disgusting spoonfuls of mushroom/tuna hybrid casserole? I do, and trust me, the awkwardness that would arise from passing up a serving of that smelly concoction would be much worse than those few seconds of taste bud torture.
This is an obvious situation where it’s okay to pass a little white lie. Nobody wants to deal with the passive aggressive wrath of Johnny’s mom after spitting out the “delicious” dinner she prepared. There’s clearly a time and a place when and where honesty is not rewarded. When it comes to conducting business, though, honesty will nearly always be rewarded. In the promotional products industry, honesty and trust play a huge role in our process.
Before any order is placed it’s important to us at Image Builders that we’re truthful with our clients about their ideas. When clients come in and try to order 50 custom green and orange polos citing that “they’re trendy”, we’re going to be honest and tell them they’re going to look like a walking carrot. If they place the same order through a high volume online apparel company, they plain and simple aren’t going to get that kind of feedback. We’re honest because we want our customers to be happy (and look just as downright dashing as we do).
The same can be said for the non-apparel promotional products that we distribute. When asked about what business practices create trust between our salespeople and customers our owner Julie Zniewski reflected, “We’ll tell you if something you’re looking at is poorly made – we understand price is important, but if the product you’re using to brand yourself and your company is of poor quality it reflects on you and on us.” Since there are thousands of products to choose from under a wide array of prices, often times customers are tempted to opt for the cheapest option possible, which is a promotional disaster waiting to happen (imagine this picture 5000 times at your company’s next event). Don’t worry though, work with us and we won’t let that kind of thing happen to you because we hate liars just as much as the next person.