New Building, Same Image Builders

There has been a lot of change on the horizon the last six months at Image Builders as we prepared to move from our current office into our very own building just up Clearwater Road. After months of planning, cleaning, painting, and fixing we have finally moved into our new home!


As I approached 5 years of renting, it made sense to have a space of my own so I made the decision to move my business. Having been through 5 years of ownership and 30+ years in sales, I could see that our business was evolving in a number of ways.

First of all, we needed more space for shipping, storage, and fulfillment as we have grown. The new room we have dedicated to shipping is twice the size of our old one and allows us to continue getting orders out efficiently. We know Traci loves bubble wrap, and now we have a massive space to store as much bubble wrap as the eye can see.

Additionally, as technology has developed and more interactions are via email and over the phone, we have less of a need for a huge showroom as we did twenty years ago. Having been at the previous location for 14 years, we had a lot of “stuff” accumulated. We donated five large boxes of overstocked and discontinued apparel to CentraCare Health Charity closet – a program that clothes patients who come into the ER needing fresh clothing. We also donated five boxes of promotional items to the Boys and Girls Club of Central MN and a box to a St. Elizabeth Ann Seton elementary school. It feels good to have a more focused showroom with fresh new samples!


I want to give a huge shout out to my team who worked their butts off to get everything moved and up and running. It was a tiring three days of moving but it has definitely paid off. Also, my husband Mike is the best — he sacrificed multiple t-shirts while painting and worked many hours improving this building. I couldn’t have done it without all your help!

We are so happy to finally be settled in and are excited for our customers to stop by and check out our new home!

Don’t forget to take a peek at our gallery of the moving process and the new building below and follow our blog via email at the bottom of the page!

Lessons I’ve Learned As A New Business Owner

As we near the end of the first quarter of 2017, I can’t believe I am already about to go into my fifth year of owning Image Builders. It has been a crazy ride so far, but I could not be happier with where we stand as a company today. Here are a few lessons I have learned along the way.

download (1)1. Surround yourself with good people


I have to brag a little bit, my staff is amazing. They are an incredible team and are always working together to reach our goals and take care of our clients. We are a small operation but everyone is always willing to go the extra mile to take care of business. They make me look good!

2. Give up some responsibility

I’ll admit,  giving up control over certain things as an owner was not easy. However, everyone has certain skills and it’s important to let go of some things and let people do what they do best. Trust is the key to every successful work environment.

rocking3. Never worry alone

Sometimes things get stressful at work, it’s okay to talk to others and share your concerns. Worrying is like being in a rocking chair; it gives you something to do but won’t get you anywhere. If needed, grab another chair and rock together! 

4. Don’t forget to have fun at work

Let’s face it, we are here for 40 plus hours almost every single week. We may as well enjoy ourselves and have some fun. It’s okay to laugh at yourselves for the silly little mistakes and blunders. Life goes on either way!

5. Put the customer firstdownload

We strive every day at Image Builders to put our clients first. We make it easy for them to trust us and work with us. We always want our customers to know that we have their best interest at heart before anything else.

6. You don’t need to be perfect

It’s okay to make mistakes. None of us would be where we are today without making some mistakes on the way and learning from them. The road to success is not a smooth freeway; it’s a road full of potholes, roundabouts, and red lights.

comfort zone7. Get out of your comfort zone

I have been so far out of my comfort zone at times I wasn’t sure I would find my way back. However, each one of these sometimes uncomfortable experiences has helped me grow personally and professionally.

8. Be grateful

I am incredibly grateful to all of the wonderful friends, clients, employees, and suppliers that work with us and help to make us a success, I never take that for granted.

9. Time flies, so enjoy the ridefb1

As the great Ferris Bueller once said: “Life moves pretty fast. If you don’t stop and look
around once in awhile, you could miss it.”


– Julie Zniewski